The platform business is a trend in the modern world, and the platform itself is easily available to everyone, and its growth trend is significantly increasing. Prior to the development of the platform business, access to specific information was possible through one type of information, such as a newspaper, television or radio channel, but recently it has become easy to find a huge amount of information and images for the desired information on platforms like YouTube. Especially, based on the development of the internet which is often called the “Sea of Information,” the platform business based on search engine technology such as Google and Naver has been greatly influenced. Many companies still face problems that are caused due to the physical distance between buyers and sellers, such as problems regarding efficient allocation of resources (time, people, capital, etc.).
Such problems may serve as factors that constrain transactions between companies, thereby impeding the growth potential of companies. However, the development of digital and network technologies has been solving the chronic problem of physical distance through the platform. With mutual communication problems having fundamentally solved by the “network effect,” the platform has been continuously growing, and more transactions have occurred through the platform. As of March 2020, according to the top 10 companies in the world, among eight out of ten are operating platform models, and the two companies not operating platform businesses are Saudi Arabia Aramco (state oil company) and Johnson & Johnson (pharmaceuticals, cosmetics, etc.). below is the detailed information about the country and the market capitalization (dollar) of the companies that conduct the platform infrastructure business as well as an index that indicates that the companies are leading the global economy.
With the expansion of the platform business model, “on-demand” economies, especially Uber, Airbnb, have spread rapidly. This is mainly an O2O (Online-to-Offline) format that identifies demand and provides the necessary offline services and connects customers who want to provide services to nearby service providers. In the past, such labor services were limited to simple tasks such as delivery and cleaning, but currently there are a growing number of platforms in which experts such as consulting, design and development participate. With the expansion of the on-demand market, demand for labor naturally increased, and such new labor trend has begun to be called the ‘Gig Economy.
The Gig economy can be used in conjunction with a variety of concepts, including platform economy, shared economy, and on-demand economy. However, the basic definition of the Gig economy is a combination of some of the three economic concepts mentioned above.
The Gig economy is more associated with platforms that create value through the intermediary of intangible goods or services than with tangible goods provided by the platform economy, and the form of labor sharing among the diverse resources of the shared economy is consistent with this. Finally, the on-demand economy moves away from a customer viewpoint-based market (environment in which customer demand is immediately provided through a digital platform) and provides an environment suited to the viewpoint of a service provider who is a labor provider (a form in which service supplier outsources labor through the platform or provides temporary labor for customer reservations or orders).
The gig# platform plans to create a ‘talent sharing’ market that fits the Gig economy that is rapidly emerging as a new economic system. Also, not like the currently existing business platform, we want to lead the market by building a platform that can cover not only one area and simple tasks, but also services that require much expertise. To achieve this, the gig# platform aims to create an environment in which high-quality talent is traded between users and providers by utilizing user-to-user communication, social networks, and location-based technologies. Finally, we plan to use the blockchain technology to provide more reliable and satisfactory information to platform users such as data storage and payment.
Website : http://gig-shop.co.kr/
Twitter : https://twitter.com/Gigshop3
Telegram : https://t.me/gig_official
